![]() I don’t know her super well, but she took a hard job and she’s so smart and incredible. Who are 2-3 other local leaders you’re inspired by? Why?Īvril Pender, the county manager. Vegetables there are given equal value to meats, and it’s incredibly delicious. Every cocktail is delicious, and there are so many vegetable-centric and vegetarian dishes that are so thoughtfully done. If you could give a James Beard award to anyone else in Asheville, who would it be and why? With the encouragement of my husband, dad, and staff, I decided to join the family business. I had continued watching the brewing staff, and I attended our annual retreat, and things started to come together. I was a journalism major, and I worked as a yearbook rep, and I loved teaching students.īut the time came when the challenges of my job were getting smaller, and what it required of me was growing. It was essentially 16 years of conversations and watching. Tell us about when you knew you wanted to pursue brewing.Ī lot of elements had to come together for me to decide to join the family business. People can come here and experience all the things they come to Asheville for: beer, food trucks, outdoor activities, mountain views, trails, outdoor recreation and sports like volleyball and disc golf. This is true because we’re Asheville’s first brewery, and we’re only five minutes away from downtown. In your own words, what is unique about Highland Brewing? Lager because I like to eat, and too many IPAs wrecks your palette. In honor of Drink Up Week, we chatted with Leah Wong Ashburn - the brewery’s President and CEO - about what makes Highland such a local institution, when she decided to pursue brewing, and everything in between. But long before this giant wave of suds, back in 1994, Asheville had one original craft brewery: Highland Brewing Company. Īs established in our ultimate list of 50+ Asheville breweries, Asheville’s craft beer scene is prolific. Do you know someone we should interview? Nominate them at.
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