How are you going to make money without losing your street cred? Tumblr has also said it doesn't won't turn "purple." But you've also said that the whole idea of advertising turns your stomach. It needs to stay true to that user promise and we are setting up Tumblr to do exactly that. It's going to have the product roadmap and vision it has always had. We want them to make sure that they recognize that Tumblr is going to be independent. Mayer: One of the things that is so special about Tumblr is this community of users. What's your plan to avoid that failure this time? Yahoo has famously in the past paid a lot of money for new sites. Mayer: We do have people covering the story and we also have people who are uploading their photos and are sharing their experience of what it is like to be there. What can you tell us about what Yahoo and Tumblr are doing now? In announcing the deal on her very own Tumblr account, Mayer vowed "not to screw it up." She promised to let the network of 50 billion blog posts function independently.īefore we talk about the deal, one of the things we have seen with natural disasters, like the one in Okla., is the power of social media. Yahoo has a content-sharing partnership with ABC News. Mayer and Karp made the comments during their first broadcast interview since the $1.1 billion acquisition with "Good Morning America's" George Stephanopoulos and then with. Meanwhile, 26-year-old Tumblr CEO and co-founder David Karp will stay on and he's growing more comfortable with the notion of advertising on his mostly ad-free site, though not being referred to as a "hipster CEO." He called Hulu “a solid platform” with strong original programming and library content but added that “the environment is very, very tricky right now and before we make any big decisions about our level of investment, our commitment to that business, we want to understand where it could go.— - Yahoo CEO Marissa Mayer says she's not worried about the adult content on her new acquisition Tumblr and she'll make sure that people who don't want to see it won't. “We are really studying the business very, very carefully,” Iger said in March. Disney CEO Bob Iger has said the company is examining whether it will seek to buy out Comcast’s 33% stake in Hulu or whether it will look to sell or spin off the streamer. Today Hulu is majority-owned by Disney, but the streamer’s future is in flux. By July of that year, the triumvirate had called off the sale after they decided to retain their ownership of Hulu. In 2013, Yahoo had been among the bidders for Hulu when Hulu’s owners at the time - Disney, Comcast and 21st Century Fox - were conducting a private auction for the site. Yahoo is now owned by private-equity firm Apollo Global Management. In 2019, Verizon sold Tumblr to Automattic, the company that owns and operates online-publishing platform WordPress, for a reported $3 million. Verizon ended up buying Yahoo in 2017 for $4.5 billion. But it struggled to monetize Tumblr’s user base and, in 2015, took a $230 million goodwill-impairment charge. Meanwhile, Yahoo had hoped Tumblr would be its anchor entrée into social media. But it failed to gain traction and by 2016, the company had shut down Yahoo Screen, the video hub that aggregated its original and syndicated programming. Yahoo did launch its own streaming-video play, including picking up a new season of Dan Harmon’s “Community” after it was axed by NBC.
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